Audience and Data Governance Manager Job 2024 Full Time

Job Description

This role is based remotely but if you live within a 50-mile radius of [Warren, MI, Austin, TX, or Mountain View, CA facilities], you are expected to report to that location three times a week, at minimum.

This job may be eligible for relocation benefits.

The Audience and Data Governance Manager performs a key role in maintaining GM’s position as a global leader in the media and marketing landscape. The selected candidate will lead the continued evolution of GM’s audience-based media approach to ensure we leverage paid media to build consideration and intent amongst current and future new vehicle buyers. This person will work closely with internal data, martech, and analytics teams to ensure the right foundational capabilities are in place to make this happen. The right candidate will work across multiple internal and external teams to implement new and emerging targeted, addressable capabilities. The selected candidate for this role will also work closely with key media vendors, as well as industry trade groups and associations like the ANA and WFA, to drive the future evolution of addressability and targeting for all advertisers.

A successful candidate will have strong communication skills, a data-driven approach to developing media and audience strategies, a firm understanding of media, data, and tech ecosystems, and an ability to provide concise feedback and organized direction to a diverse set of internal stakeholders and external agency and vendor partners.

Major Duties and Responsibilities

• Day-to-day lead for GM’s audience-based media approach

• Work very closely with internal martech platform and analytics teams to continually enhance GM’s people-based marketing activation and measurement capabilities

• Develop requirements for media-data led initiatives, working closely with internal partners to ensure development of audiences matches requirements

• Ensure audience solutions are scalable across national, regional, and local activations

• Working with brand media teams, develop requirements for core set of audiences for use across media activations

• Work closely with media activation teams to identify growth opportunities for use of addressable audiences in media

• Work closely with data and measurement teams ensure audience measurement aligns to broader corporate measurement initiatives

• Collaborate with advertising organizations (ANA, WFA) in addressability and data workstreams to ensure GM’s voice is represented in the industry

Additional Job Description

Skills and Abilities

• Proven experience leading large, complex initiatives involving multiple stakeholders

• Ability to effectively lead and influence a team comprised of both direct and indirect reports

• Strong presentation and communication skills, including written and oral communications – demonstrated ability to distill large sets of complex data and information down to the most crucial elements

• 5+ years of experience in digital paid media; agency and/or automotive experience preferred

• Experience with identity management providers (ie. Epsilon, Merkle) preferred

• Ability to manage complex initiatives requiring the input of multiple stakeholders

• Ability to listen to and understand the needs of internal/external stakeholders and in turn develop thoughtful solutions

• People management experience preferred

• Desire to remain current in the media space through ongoing education and skill development

• Strong presentation skills, including written and oral communications

• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

• Ability to work in a fast-paced environment while remaining graceful under pressure

• Proactive self-starter who can work well both independently and as part of a team

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The salary range for this role is ($116,100-$181,600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

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Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an indivi d ual’s protected characteristics. For purposes of this policy, “protected characteristics” include an individual’s actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.