Copywriter Job 2024 Part Time

Job Title: Copywriter

Location: Remote

Job Type: Full-Time

Salary: $65,000 – $75,000

About Us: Emcara Health is a leading provider of in-home primary care, dedicated to improving the health and well-being of our patients through personalized, compassionate care. We believe in the power of home-based healthcare to transform lives and create healthier communities.

Our Commitment to You: When you join our team, you become part of a community that values and prioritizes the well-being of both patients and our dedicated staff. We foster a culture of safety, diversity, inclusivity, and belongingness, ensuring that every member of our team feels supported and appreciated for their unique contributions.

Position Overview: We are seeking a talented and creative Copywriter to join our communications and marketing team. The ideal candidate will have a passion for crafting compelling, clear, and persuasive content that resonates with our diverse audiences. This mid-level role requires a skilled writer who can create a variety of materials, from B2B marketing campaigns and social media content to patient education materials and internal communications.

Key Responsibilities:

• Develop and write high-quality, engaging content for various channels, including website, blog, social media, email campaigns, print materials, and patient education resources.
• Collaborate with the marketing and communications team to create compelling marketing campaigns that drive engagement and conversion.
• Ensure all content is aligned with Emcara Health’s brand voice and messaging guidelines.
• Conduct research to understand our target audience, industry trends, and competitors, and apply these insights to create relevant and impactful content.
• Edit and proofread content to ensure accuracy, clarity, concision, and consistency.
• Assist in the development and execution of content strategies and editorial calendars to drive main business priorities, including social media copy that promotes brand awareness.
• Work closely with designers, project managers, and other team members to deliver cohesive and effective marketing materials.
• Track and analyze the performance of content to inform future strategies and improvements.

Qualifications:

• Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field.
• 3-5 years of professional copywriting experience, preferably in the healthcare industry.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of digital marketing principles and best practices.
• Ability to adapt writing style to different audiences and formats.
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong organizational and time management skills, with the ability to manage multiple projects and deadlines.

• Proficiency in using content management systems (CMS) and marketing tools (e.g., Google Analytics, email marketing platforms).
• Knowledge of SEO best practices and experience applying them to content creation.

Preferred Qualifications:

• Experience in writing for healthcare or primary care services.
• Familiarity with healthcare regulations and compliance (e.g., HIPAA).
• Basic graphic design skills or experience working with design software (e.g., Adobe Creative Suite).

Benefits:

We care about our team members. We offer benefits to support your well-being, both at work and in life:

• Healthcare and Supplemental Coverage: Comprehensive coverage for medical, dental, and vision needs, and supplemental benefits.
• Financial Security: Plan for the future with our retirement benefits.
• Learning: Keep growing with opportunities for continuous education.
• Time-Off: Enjoy generous paid time off, including sick leave, holiday breaks, and flexible scheduling.
• Environment: A supportive work environment that develops and recognizes meaningful content
• Remote Work: The chance to join a growing industry that helps patients achieve better health from the comfort of their homes.

PopHealthCare and Emcara Health is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and welcoming workplace for all employees.