Paid Search & Paid Social Specialist Job 2024 Full Time

Job Title: Paid Search & Paid Social Specialist

Location: Remote

Job Type: Part-time/Contract (if in Colorado w2 option available)

Rate: Contractor rate $30-$40 per hour; W2 rate $25-$35 per hour

About Us: Crazy Good Marketing is a dynamic and innovative marketing company dedicated to delivering cutting-edge marketing solutions to a diverse portfolio of clients. We are looking for a skilled and motivated Paid Search & Paid Social Specialist to join our growing team. If you are passionate about digital marketing, data-driven strategies, and achieving outstanding results, we want to hear from you!

Job Summary: The Paid Search & Paid Social Specialist will be responsible for the development, implementation, and optimization of paid digital marketing campaigns across various platforms. This role requires a strong analytical mindset, creativity, and a deep understanding of paid media strategies to drive traffic, conversions, and ROI for our clients.

Key Responsibilities:

• Campaign Strategy & Planning: Develop and execute comprehensive paid search and social media strategies that align with client goals and objectives.
• Campaign Management: Manage day-to-day operations of paid search (Google Ads, Bing Ads, etc.) and paid social (Facebook, Instagram, LinkedIn, Twitter, etc.) campaigns.
• Keyword Research & Optimization: Conduct keyword research and optimize ad copy, targeting, and bidding strategies to improve campaign performance. Will work with SEO Specialist to optimize performance for the client.
• Audience Targeting: Create and refine audience segments to target the most relevant prospects.
• Budget Management: Allocate and manage campaign budgets, ensuring optimal spend across channels while maximizing ROI.
• Performance Tracking & Reporting: Monitor campaign performance, analyze key metrics, and prepare detailed reports to communicate results to clients and stakeholders.
• A/B Testing: Conduct A/B testing on ad creatives, landing pages, and other campaign elements to optimize performance.
• Collaboration: Work closely with the creative, content, design and website development team members to develop compelling ad creatives and landing pages.
• Stay Updated: Keep up-to-date with the latest trends and best practices in paid search and paid social media marketing.

Qualifications:

• Experience: 3 to 5+ years of experience in managing paid search and social media campaigns.
• Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant platforms.
• Analytical Skills: Strong analytical skills with experience in data-driven decision-making and reporting.
• Creativity: Ability to craft compelling ad copy and creatives that resonate with target audiences.
• Communication: Excellent written and verbal communication skills, with the ability to explain complex strategies and results to clients and team members.
• Certifications: Google Ads and Facebook Blueprint certifications are a plus.
• Education: Bachelor’s degree in Marketing, Advertising, or a related field preferred.

Why Join Us?

• Opportunity to work with a talented team of professionals in a collaborative and supportive environment.
• Competitive compensation.
• Opportunities for professional growth and development.
• Work on exciting projects for a diverse range of clients.

How to Apply: Interested candidates should submit their resume and a cover letter outlining their experience and why they would be a great fit for this role to [your contact email or application portal link].

Crazy Good Marketing is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and contractors.