Trade Marketing Manager Job 2024 Part Time

TRADE MARKETING MANAGER

About Owl’s Brew

Owl’s Brew is a female-founded start-up that creates great-tasting clean boozy beverages. Our line of hand-crafted seltzers and sparkling canned cocktails are fresh-brewed from organic teas & botanicals. Owl’s Brew can be found at Whole Foods, Total Wine, Trader Joe’s, Yankees Stadium, Hard Rock Stadium Miami, and on the NYC Ferry, among others.

Position Overview:
The Trade Marketing Manager will be responsible for developing and executing channel plans and marketing activations to enhance brand visibility and sales in both off-premise and on-premise accounts, and across events, trade shows and regional festivals. This role requires exceptional operational and organizational skills to track budgets, manage POS production and materials for retail programs, track and manage samplings, events, and regional trade shows and involves managing a brand ambassador program across priority markets. The ideal candidate will have a strong understanding of the beverage industry, understand sales execution needs and experience in developing and executing programs from concept to completion. The role will report to the Brand Director.

Key Responsibilities:

Activation Management:

• Own all activations, including festival placements, tradeshows, product seedings, and demos, from initial planning to execution.
• Manage budget, vendor communication, and logistical details for each activation.

Brand Ambassador & Sampling Program:

• Recruit, train, and manage the Owl’s Brew brand ambassador team across select priority markets.
• Schedule off-premise and on-premise demos with retailers/ venues, brand ambassadors, and staffing agencies.
• Maintain clear communication between all parties involved to ensure successful demo execution.

Channel Programming & Activation:Develop engaging multichannel sales programs to support the go-to-market strategy, to include Off Premise, On Premise & Online Retailers.

• Assemble turnkey point-of-sale (POS) toolkits to support program execution.
• Track marketing KPI’s & execution and roll up reporting and recaps for each program.
• Lead sales tool development for share-out Sales team & Distributors teams (sell sheets, sell decks & program recaps) for each program, retail partner collaboration and for our innovation pipeline.
• Lead monthly newsletter to report on Marketing execution & programming and share-out with Sales & key Distributor teams and with Founders.
• Support On Premise National | Regional RFP process and submission with executable program development and deployment (ie Stadiums | Restaurants | Hotels | Recreation & Wellness )

POS Process Management:

• Ideate creative POS to bring programs to life at Retail & across Events.
• Manage ordering POS materials through vendors and manage distributor orders with Operations counterpart.
• Communicate shipment details and lead budget and processing payments with Finance counterpart.

Partnership & Sponsorship Management:

• Prospect and manage existing and potential strategic partnerships, manage relationship, create programming to drive execution – scale visibility and velocity and produce a positive ROI. Collaborate with Sales team, design and digital to ensure omnichannel robust execution and reporting.
• Ensure brand is showcased with accurate key positioning, messaging and within brand guidelines.
• Lead communication, tracking and reporting on partnership execution.

ROI Analysis and Reporting:

• Analyze and report ROI from programming and activations.
• Use insights to further target our customer base and drive sales.

Collaborative Efforts:

• Work closely with Brand Director, Founders, Design manager, Communications manager and sales teams, to ensure accurate and aligned messaging on product materials and timely delivery.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in trade marketing or a similar role within the beverage industry.
• Deep understanding of the Sales/Distributor and experience with program activation from concept to execution.
• Events and / or Sponsorship/Venue execution and activation experience
• On Premise program activation | execution experience (Regional or National or Key Accounts)
• Exceptional organizational, project management skills and detail oriented.
• Strong analytical skills to measure and report ROI.
• Excellent communication, interpersonal and relationship building skills.
• Ability to manage multiple projects simultaneously, manage a budget and meet deadlines.

Reporting:
This position reports to the Brand Director and is part of a team of four.
Application Process:
Interested candidates should submit their resume and a cover letter outlining their relevant experience and why they are a good fit for this role to gemma@theowlsbrew.com
Join our team and help us build our brand’s presence in Owl’s Brew markets, driving visibility and sales through strategic marketing efforts!

Job Type: Full-time

Pay: $80,000.00 – $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Experience:

• Trade Marketing: 3 years (Required)
• Sales: 2 years (Required)
• Bev Alc: 3 years (Required)

Work Location: Remote